I understand what you’re saying about the price-sensitivity. I’m not sure I’d agree that geeks are not monetizable, especially given the Attention Economy we’re heading into/already in the midst of. And even if geeks aren’t directly monetizable, doesn’t focusing on the early adopters and/or early majority (vs. the mainstream or laggards) increase your chances of innovations and revenue?

- Chris

The reality is that you cannot bring a disruptive innovation to an existing customer base. Disruption implies a non-existant market. Customers take up one distruption, but not an endless chain of disruptions. Geeks might, but geeks are not a monetizable market.

Laptops over served their customers, so laptops became commoditized. Their cost structure erased their margin in the face of price-based competition. In that over service was the opportunity (Christensen), but its still a race to the bottom. The advantage goes to the lowest cost structure and the issolation of the market in terms of not being addressible by the incumbents.

Don’t take the out-of-market potential, as a signal to play the same game with your in the market customers. Disrupt once, then sustain.

This comment was originally posted on Twitter

This comment was originally posted on Twitter

This comment was originally posted on Twitter