The Problem With Personas

Personas are tools, fictional representations of your product’s target audience. These tools help provide the product team with context and enable better decision-making in the feature prioritization and development process.

But, like any tool or Magic Mushroom, they can be used for good or evil.

Or, less dramatically, they can be misunderstood or misapplied, and that can lead to trouble…

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The User Is Always Right: Making Personas Work For Your Site

Today, we’re looking at “The User Is Always Right: Making Personas Work For Your Site”. This presentation focuses on websites, but provides a good general overview on the subject and usage of personas.

Next time, we’ll dive deeper into personas, including the perilous pitfalls of personas.


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