Product Management Meets Pop Culture » presentation

Slideshare! GDC 2010 Highlights & Trends

Christopher Cummings — Fri, 19 Mar 2010 13:02:42 +0000

I attended Game Developers Conference 2010 in San Francisco last week. Here’s my personal highlight reel, with 5 key trends that have applications and implications beyond the games industry…

Additional Coverage

For more GDC 2010 presentations and information, be sure to check out…

Metagame Design by Mary Jo Kim
Building A Virtual World: Lean Startup Style by Eric Ries
The State Of The Social Gaming Industry by Justin Smith
GDC 2010: Scaling the summits of gameplay – Coverage roundup by CNET
Social Games in China – The New Import/Export Business! by James Gwertzman
Will Wright’s Perspectives On Play – Recap of the “The Sims” creator’s surprise GDC talk
Console Game Makers Take Lessons From Social Games At GDC 2010 by The Social Times

The following aren’t GDC 2010, per se, but they do provide some interesting background into the Chinese social game “Happy Farm” and its dramatic impact on (and reflection of) modern Chinese culture. Fascinating reading…

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The User Is Always Right: Making Personas Work For Your Site

Christopher Cummings — Wed, 23 Sep 2009 18:10:48 +0000

Today, we’re looking at “The User Is Always Right: Making Personas Work For Your Site”. This presentation focuses on websites, but provides a good general overview on the subject and usage of personas.

Next time, we’ll dive deeper into personas, including the perilous pitfalls of personas.

For more on personas, be sure to check out Death To Personas! Long Live Personas! which explains, refutes, and embraces some of the criticisms of personas (such as those discussed at On Product Management); Managing Your Power Users with Personas; and The Power of the Persona from Pragmatic Marketing.

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What Does A Product Manager Actually Do?

Christopher Cummings — Tue, 21 Oct 2008 16:31:03 +0000

What does a product manager actually do? The role of “product manager” is often loosely defined and not well understood . . . but a good PM can mean the difference between a product shipping on time or not, and meeting customer needs or not.

I’ve developed this presentation to help explain the role of the product manager to new and prospective PMs as well as those who will interact with PMs. Your feedback is most welcome!

Edit: Below is the revised and expanded of the original presentation, first seen at my webinar at community.featureplan.com on Nov. 12, 2008. You can view it below or download the original Powerpoint or a PDF. The original, much shorter, and much redder version is also available.

Product Manager 101: What Does A Product Manager Actually Do?