The User Is Always Right: Making Personas Work For Your Site

Today, we’re looking at “The User Is Always Right: Making Personas Work For Your Site”. This presentation focuses on websites, but provides a good general overview on the subject and usage of personas.

Next time, we’ll dive deeper into personas, including the perilous pitfalls of personas.


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What Does A Product Manager Actually Do?

What does a product manager actually do? The role of “product manager” is often loosely defined and not well understood . . . but a good PM can mean the difference between a product shipping on time or not, and meeting customer needs or not.

I’ve developed this presentation to help explain the role of the product manager to new and prospective PMs as well as those who will interact with PMs. Your feedback is most welcome!

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