Wonder Woman Shows Product Managers The True Meaning Of Focus

Focus is not saying “yes” to a single great idea. Focus is saying “no” to a ton of great-sounding ideas because they aren’t really a fit for your customers.

And it means saying “no” even if one of those deceptively great-sounding ideas comes from the Man of Steel himself.

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Handling Awkward Conversations As A Product Manager

Things are about to get awkward
Things are about to get awkward.

Saying “no” is a popular topic among Product Managers. Unfortunately the “Just Say No” approach often isn’t enough because it ignores the aftershocks and the complexity of tangled emotions and legitimate business needs underscoring the initial request.

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How Do Product Managers Reject Bad Ideas?


They’re coming to you with an idea. Ungallant to reject it, right?

As Product Managers, we’re the Grand Central stations of ideas: We don’t necessarily originate all the ideas for the product, but all ideas should route through us on the way to their final destination. Some ideas go to production, some to the backlog, some back to the drawing board, and others to shallow graves.

Unfortunately, killing off bad ideas isn’t always an easy thing…

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