Tapping Competitive Intelligence To Drive Product Success

The Boston Product Management Association and the Society of Competitive Intelligence Professionals co-hosted an event last night titled “Tapping Competitive Intelligence to Drive Product Success”. Here’s my summary…

What is Competitive Intelligence?

No surprise, when I hear “competitive intelligence” my brain immediately starts thinking secret agents.

Sadly for my fantasy life, CI is almost the complete opposite:

Competitive Intelligence (or, “CI”) is information obtained legally and ethically, used to identify risks and opportunities in the external marketplace before they become obvious.

An example from the event’s moderator: The new Red Sox logo was big buzz in Boston media when it was finally unveiled. However… the new logo had actually been freely available for 3-4 months ahead of the public unveiling. If you knew where to look. (In this case, on the government’s trademark office website.)

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What Does A Product Manager Actually Do?

What does a product manager actually do? The role of “product manager” is often loosely defined and not well understood . . . but a good PM can mean the difference between a product shipping on time or not, and meeting customer needs or not.

I’ve developed this presentation to help explain the role of the product manager to new and prospective PMs as well as those who will interact with PMs. Your feedback is most welcome!

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