The Boston Product Management Association invited me to speak today at their Fall Mentorship Meeting, which brings together executive mentors and mentees to share information and grow together in their craft. My specific topic was how to advance in your career.
Product Managers live in the nexus of business, technology, and design — and the resulting tension can harm the PM, the products, and the business if left unchecked. This presentation focuses on how the strategies product people use to understand markets, customers, and users can also be utilized to successfully navigate life inside the workplace.
Neil’s lecture provided many insights into customer perception, product experience, and customer analysis. And he shook up my go-to value proposition framework.
What connects Apple, Martin Luther King, and the Wright brothers? Marketing consultant Simon Sinek has the answer, and the answer is a question that can inspire action.
Watch the video (duration: 18 minutes, 35 seconds).