How Do Product Managers Capture Ideas?

Michael Ray Hopkin wrote recently about the importance of capturing ideas:

Ideas are the fuel for great products. […] The more ideas you capture the more likely you are to get the perfect new product or feature. Many times ideas will seem silly or absolutely unobtainable; write them down anyway. Over time circumstances change, technology improves and opportunities appear that you do not expect.

The conversation only lightly touched on the mechanics of capturing ideas, and knowingly avoided the sometimes difficult and awkward process of sorting ideas, so I thought we’d talk about the former today and the latter next time.

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Predictably Irrational: Product Management Book Review

Do you know why we sometimes find ourselves excitedly buying things we don’t really need?

Do you know why we still have a headache after taking a five-cent aspirin, but why that same headache vanishes when the aspirin costs 50 cents?

The first book selection from the Product Manager’s Book ClubPredictably Irrational by Dan Ariely — strives to answer those questions.


Irrational? Maybe. Predictable? Only in the comics.

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The Twitter Handbook For Product Managers

When S.H.I.E.L.D. needs rapid insight into a case, they use psychics. When these psychics are attacked, S.H.I.E.L.D. turns to Captain America for help. When product managers need rapid insight and social networking… they turn to Twitter.

Welcome to the Twitter Handbook For Product Managers

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