Haiku: Who Are We Selling This To?

Haiku: Who Are We Selling This To?

Cold water blinds us
Who are we selling this to
Us or our market

Today’s product management haiku was inspired by Steve Johnson and a key question he posed to a business team navigating the tricky gap between communicating your product positioning to your potential customers and communicating it internally to executives and co-workers.

Follow Steve on Twitter @sjohnson717 for more product management tips and insights.

New Around Here?

Subscribe to the feed to receive future updates; follow me on Twitter to keep the discussion going!

Bonus Content

Read all about how the Justice League took Sea World by storm at Blog Into Mystery and Plaid Stallions!