H.O.S.T.E.S.S. Framework: Key To Winning Battle Among Supersonic Hair Dryers, Cup Cakes, Changing Market Landscapes | Product Management Meets Pop Culture
Starting in the late 1970s, Hostess hired comic book creators to produce a series of single-page ads to promote Hostess fruit pies, cup cakes, and other desserts. In the Hostess ad Blown About, the Human Torch’s battle against the villainous Blow Dryer provides a tasty framework for helping Product Managers navigate an ever-changing market landscape.
