What connects Apple, Martin Luther King, and the Wright brothers? Marketing consultant Simon Sinek has the answer, and the answer is a question that can inspire action.
Watch the video (duration: 18 minutes, 35 seconds).
It Seems So Simple…
And, in some regards, I guess it really is. But how many of us actually approach the customer from that vantage point? How many of us start with the why, and work our way out to the how and the what?
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