Prevent Good Metrics From Going Bad

Jeremy Horn from The Product Guy blog graciously invited me to guest post this week. The topic is dealing with the human factor as it relates to measuring product performance.

It’s nearly always a mistake to ignore the Human Factor.
Image source: “Durarara” via Crunchyroll

Because while many great discussions about metrics in product management do a thorough job of looking at metrics from an objective, logical point of view, they remain silent on the consumption of those metrics and the behavioral reaction to those metrics.

And if humans are involved in that process, that’s a big mistake.

Read my guest post which includes three tips on avoiding the misuse of metrics.

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