What do the urban legend about the babysitter getting phone calls from the killer inside the house, and Subway spokesman Jared Fogle have in common?

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath has the answer–and the answer could help explain why some products succeed while other comparable products fail.

Why do you recognize that story–even in LOLcat form?

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Do you know why we sometimes find ourselves excitedly buying things we don’t really need?

Do you know why we still have a headache after taking a five-cent aspirin, but why that same headache vanishes when the aspirin costs 50 cents?

The first book selection from the Product Manager’s Book Club–Predictably Irrational by Dan Ariely–strives to answer those questions.

Irrational? Maybe. Predictable? Only in the comics.

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