Predictably Irrational: Product Management Book Review

Do you know why we sometimes find ourselves excitedly buying things we don’t really need?

Do you know why we still have a headache after taking a five-cent aspirin, but why that same headache vanishes when the aspirin costs 50 cents?

The first book selection from the Product Manager’s Book ClubPredictably Irrational by Dan Ariely — strives to answer those questions.


Irrational? Maybe. Predictable? Only in the comics.

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