Neil’s lecture provided many insights into customer perception, product experience, and customer analysis. And he shook up my go-to value proposition framework.
Last week’s passing of Fred Morrison, inventor of the Frisbee, unearthed a pretty startling statistic: Not including knockoffs and imitations, over 250 million Frisbees have been sold since 1957.
Given the context, the time period, that’s an amazing number for a plastic airfoil with gyro action.
What can an old toy teach us about value propositions? A lot.