I Believe Them Because: A Difference In Value Proposition Frameworks


Both heroes understand the emotional benefit of being able to fly.

Earlier this week, ProductCamp Boston held a Value Proposition workshop featuring Neil Baron of Baron Strategic Partners.

Neil’s lecture provided many insights into customer perception, product experience, and customer analysis. And he shook up my go-to value proposition framework.

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The Emotional Power Of Frisbees

Last week’s passing of Fred Morrison, inventor of the Frisbee, unearthed a pretty startling statistic: Not including knockoffs and imitations, over 250 million Frisbees have been sold since 1957.

Given the context, the time period, that’s an amazing number for a plastic airfoil with gyro action.

What can an old toy teach us about value propositions? A lot.

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