How Do Product Managers Reject Bad Ideas?


They’re coming to you with an idea. Ungallant to reject it, right?

As Product Managers, we’re the Grand Central stations of ideas: We don’t necessarily originate all the ideas for the product, but all ideas should route through us on the way to their final destination. Some ideas go to production, some to the backlog, some back to the drawing board, and others to shallow graves.

Unfortunately, killing off bad ideas isn’t always an easy thing…

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How Do Product Managers Capture Ideas?

Michael Ray Hopkin wrote recently about the importance of capturing ideas:

Ideas are the fuel for great products. […] The more ideas you capture the more likely you are to get the perfect new product or feature. Many times ideas will seem silly or absolutely unobtainable; write them down anyway. Over time circumstances change, technology improves and opportunities appear that you do not expect.

The conversation only lightly touched on the mechanics of capturing ideas, and knowingly avoided the sometimes difficult and awkward process of sorting ideas, so I thought we’d talk about the former today and the latter next time.

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