The Wow Factor, Japanese-Style
As product managers, we talk about the Wow Factor in Kano analysis and requirements writing … but there’s “wow” and then there’s WOW.
Image courtesy: Bandai corporate blog
To celebrate the 30th anniversary of the anime series “Mobile Suit Gundam”, Bandai created a 60-foot-tall, in-scale replica of the legendary RX-78 mecha.
Image courtesy: Danny Choo
As if that’s not impressive enough–and, brother, that’s pretty damn impressive–Bandai also included head movements, light-up eyes, random bursts of steam, and mechanical sound effects.
Image courtesy: Pink Tentacle
Check out the movement and other practical effects in this video clip:
Which Begs The Question…
What have you done to surprise & delight your customers lately?
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10 comments
One of the coolest things I’ve seen EVAR!!! Wow. Just WOW, Bandai. http://bit.ly/5C1QL #bandai #gundam
This comment was originally posted on Twitter
I solved a problem that they’d lived with for so long, that they didn’t even recognise it as a problem – and for that they love my product, despite its kinks
Wow…RT @chriscummings01: Oh, yeah; did I mention there’s now a 60-foot tall robot in Japan? http://bit.ly/giantRobotInJapanForReal
This comment was originally posted on Twitter
WOW! Great post Chris.
You really know when you get the “wow” from a customer, even if they don’t shout out they often “ooh” and “ahh”, or nudge each other. You just know that you’ve turned their world upside down in that moment!
@PuristProductManagement – That’s awesome: When customers find high value in an offering despite its faults, you know you have a good product with loyal customers
@Chris – I think the big “WOW!” is really rare. But there are quieter moments that can be just as moving–where you know that a connection has been made, and the customer has fallen in love with your product.
What great photos – thanks!
Does your #prodmgmt have a WOW factor? by @chriscummings01 http://bit.ly/5C1QL
This comment was originally posted on Twitter
Check this out….Product Management Meets Pop Culture http://bit.ly/5C1QL
This comment was originally posted on Twitter
My kid & I go ‘whoa’ @BaskarG: Check this out: Product Mgt Meets Pop Culture (at @chriscummings01 site: http://bit.ly/5C1QL ) #prodmgmt
This comment was originally posted on Twitter
WANT!
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