ChristopherCummings.com – Product Management Blog
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Today's Product Management Haiku: Launch Disaster

No clear goals for launch
No cross-functional launch team
Blamestorm imminent

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For Tips On Avoiding Product Launch Disasters…

Check out 10 Ways to Identify an Impending Product Launch Disaster by Dave Daniels and Preparing for the Perfect Product Launch by James P. Hackett.

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2 comments

1 jyamasaki { 11.12.09 at 1:55 pm }

#prodmgmt Haiku: Launch Disaster by @chriscummings01 http://bit.ly/3OM1Sv – hits a nerve? then do something about it…

2 Patrick { 11.15.09 at 3:23 pm }

Our team just wrapped a release where we followed many of the recommendations from Pragmatic’s launch guide below. After some initial resistance (myself included), we found the simple act of having named release goals to be VERY useful. Our weekly meetings suddenly had a sense of purpose that was not there before.

http://www.pragmaticmarketing.com/pdf/ProductLaunchDoomed.pdf

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