Haiku: Who Are We Selling This To?


Cold water blinds us
Who are we selling this to
Us or our market

Today’s product management haiku was inspired by Steve Johnson and a key question he posed to a business team navigating the tricky gap between communicating your product positioning to your potential customers and communicating it internally to executives and co-workers.

Follow Steve on Twitter @sjohnson717 for more product management tips and insights.

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Bonus Content

Read all about how the Justice League took Sea World by storm at Blog Into Mystery and Plaid Stallions!

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