Haiku: Who Are We Selling This To?

Haiku: Who Are We Selling This To?

Cold water blinds us
Who are we selling this to
Us or our market

Today’s product management haiku was inspired by Steve Johnson and a key question he posed to a business team navigating the tricky gap between communicating your product positioning to your potential customers and communicating it internally to executives and co-workers.

Follow Steve on Twitter @sjohnson717 for more product management tips and insights.

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Bonus Content

Read all about how the Justice League took Sea World by storm at Blog Into Mystery and Plaid Stallions!

Christopher Cummings

Blogs about product management. Loves Jesus, his family, comic books, video games, and giant robots. Occasionally crawls through mud and leaps over fire.
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