Haiku: Who Are We Selling This To?
Cold water blinds us
Who are we selling this to
Us or our market
Today’s product management haiku was inspired by Steve Johnson and a key question he posed to a business team navigating the tricky gap between communicating your product positioning to your potential customers and communicating it internally to executives and co-workers.
Follow Steve on Twitter @sjohnson717 for more product management tips and insights.