Video: How To Get Your Ideas To Spread – Seth Godin

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Otto Rohwedder invented sliced bread, and it was a complete failure until Wonder figured out how to capture people’s attention and spread the word about sliced bread. That’s the opening gambit in this classic TED talk by marketing guru Seth Godin, which celebrates its 10th anniversary this year.

In a world with too many choices, with technology increasingly encroaching on every aspect of our lives, and time at an all-time low, this TED talk is still relevant today — maybe even more relevant today than in 2007.

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Product Management Interview With Andre Bakken, Senior Director Of Product Management At The Weather Company

Ask your users questions, but also spend a day in their shoes. - Andre Bakken
“Ask your users questions, but also spend a day in their shoes. Watch what they’re doing. Try to get to the heart of the problem, then determine a solution.” – Andre Bakken

Welcome to the third season of our continuing series of candid, one-on-one interviews with product management professionals!

In the spotlight today is Andre Bakken, Senior Director of Product Management at The Weather Company.

What process has he found to be most successful for bringing powerful products to market? What do you do when things fail or the release goes sideways? Read on…

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Product Management Joke: The Dream Requirements Doc

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An anxious Product Manager goes to his therapist and says, “Doctor Silverman, I keep having this same dream, over and over again. I wake up and I know the dream is about a product requirements doc that actually gets read, but I can’t remember what I wrote that made it so compelling to the team. Can you help me?”

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