I love my iPhone. But I hate rearranging its applications by dragging them into place, one by one, with my finger. It’s slow, tedious, and difficult to do across multiple screen instances.
Today, Apple announced a fix that will let me do that kind of work in iTunes instead. But instead of talking about the importance of usability in a product, which should be pretty obvious, let’s talk about the importance of hate, which might be less obvious but an important competitive advantage.