I attended a webinar on Marketing In A Recession by the Hubspot team of Mike Volpe and Ellie Mirman. Their solution? Inbound marketing. Not surprising given their business–but many nuggets of gold within.
The challenges of the current economy–marketing budgets being slashed, longer and less successful sales cycles–present opportunities to use our brains (rather than our budgets) to generate less expensive and more qualified leads.
Or, as they put it: