I was lucky enough to speak at Social Media & Community 2.0 Strategies today on a topic near and dear to my heart: Advertising and social games. Please check out my presentation and let me know what you think…
“…stifled collaboration seems to be hampering the chances of success…”
“Gameification” is a hot topic right now. From business to health care to life itself, the idea of using the techniques of game design (especially meta game design) to get consumers more interested in non-game products and services has taken on a life of its own.
Image source: Gameify
It’s easy to see why. Good games are highly engaging, with the potential of helping you connect with players in meaningful and lucrative ways.
But the gamification of everything is a bad thing.
I attended Game Developers Conference 2010 in San Francisco last week. Here’s my personal highlight reel, with 5 key trends that have applications and implications beyond the games industry…
In 2009, a total of around $600.5 million was raised by game startups — that’s down 36% from the year previous, but is still a Lot Of Money. And venture capitalists remain bullish on the future of game funding.
How do you get a piece of that action? What’s it like to work with a venture capital firm? What do VCs look for in an investment?
The MIT Enterprise Forum’s New England Games SiG and the New England Venture Capital Association co-hosted an event last night titled “A Meeting Of The Minds: Game Companies And The VCs That Fund Them” to help answer those questions. Here’s my summary…