Getting the Most Bang for Your Buck in Social Games Advertising

I was lucky enough to speak at Social Media & Community 2.0 Strategies today on a topic near and dear to my heart: Advertising and social games. Please check out my presentation and let me know what you think…


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Product Manager reveals lessons learned from Hudson Entertainment’s demise

Hudson Entertainment is being shut down by parent company Konami, and H.E.’s product and brand manager shared some of his thoughts about the situation and how it came about.


“…stifled collaboration seems to be hampering the chances of success…”

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Why The Gamification Of Everything Is A Bad Thing

“Gameification” is a hot topic right now. From business to health care to life itself, the idea of using the techniques of game design (especially meta game design) to get consumers more interested in non-game products and services has taken on a life of its own.


Image source: Gameify

It’s easy to see why. Good games are highly engaging, with the potential of helping you connect with players in meaningful and lucrative ways.

But the gamification of everything is a bad thing.

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A Meeting Of The Minds: Game Companies And The VCs That Fund Them

In 2009, a total of around $600.5 million was raised by game startups — that’s down 36% from the year previous, but is still a Lot Of Money. And venture capitalists remain bullish on the future of game funding.

How do you get a piece of that action? What’s it like to work with a venture capital firm? What do VCs look for in an investment?

The MIT Enterprise Forum’s New England Games SiG and the New England Venture Capital Association co-hosted an event last night titled “A Meeting Of The Minds: Game Companies And The VCs That Fund Them” to help answer those questions. Here’s my summary…

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