When He-Man action figures appeared in toy aisles across America in the 1980s, they were unlike anything any child had seen before. And the revenue figures proved it: He-Man and the Masters of the Universe toys generated $38.2 million in 1982 and grew to a peak of $400 million in 1986.
One of the innovative aspects of this toy franchise was the inclusion of a bonus mini comic which told a story relevant to the figure it came with. These comics helped flesh out the characters and the overall storyline with the intention of selling more product. But the secret origin of these comics — these comics which have inspired website archives, reviews, and hardcover reprints — has a special lesson for product managers.