I Believe Them Because: A Difference In Value Proposition Frameworks


Both heroes understand the emotional benefit of being able to fly.

Earlier this week, ProductCamp Boston held a Value Proposition workshop featuring Neil Baron of Baron Strategic Partners.

Neil’s lecture provided many insights into customer perception, product experience, and customer analysis. And he shook up my go-to value proposition framework.

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Gamification and Product Management

ProdMgmt Talk is a weekly Twitter event where product management professionals lead discussions on a particular topic via the #prodmgmttalk hashtag. I recently guest-starred on a talk about a topic near and dear to my heart: gamification. Topics included…

  • Which companies have you observed tapping into people’s everyday activities to enable new levels of user engagement?
  • Have you had discussions about integrating gamification into your own products or marketing plans?
  • How do you decide which game mechanics are right for your products or services?

Check out the transcript here or share your thoughts below.

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Getting the Most Bang for Your Buck in Social Games Advertising

I was lucky enough to speak at Social Media & Community 2.0 Strategies today on a topic near and dear to my heart: Advertising and social games. Please check out my presentation and let me know what you think…


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Happy 2nd Anniversary, Product Management Meets Pop Culture!

Batman skipping along with a shiny red balloon?

That can only mean one thing…

It’s our birthday!

In our second year at PMMPC, we started up two major initiatives. The first was a continuing series of interviews with Product Managers from various industries and countries.

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