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The Biggest Professional Mistake I Ever Made As A Product Manager, Part 1

Everyone makes mistakes.

Everyone does or says the wrong thing from time to time.

It’s true for Cap, and it’s true for me. Gather ’round, everyone–while I share with you The Biggest Professional Mistake I Ever Made, and what you can learn from it.

Picture It: Waltham, Massachusetts.
December 2003

An olive-skinned Product Manager prepares to launch an Exciting New Product. ENP has been tested, it’s ready to go. But the situation, internally, is less than ideal.

For one, his parent company is in turmoil, and resources from every division (including his) are being reallocated to The New Corporate Initiative.

For another, the lead developer on ENP is about to go on vacation for six weeks in South America.

The Product Manager needs to decide… do we release Exciting New Product now, a few days before Lead Developer departs so he can deal with any issues that crop up–or wait until Lead Developer returns six weeks later, not knowing if the company will still support the product and allow ENP to launch upon his return to the States?

I Made My Choice

No surprise (given the title of this post)… the olive-skinned Product Manager in this story is me.

And I decided to go for it.

After all, it’s the web, right? We’re not printing and shipping discs. If something goes wrong, just patch it or shut it down.

Unfortunately, something did go wrong.

On midnight, December 28.

Eight days after launch, and just hours after Lead Developer boarded a plane for Brazil. Even worse, what happened wasn’t something that could just be patched, and it literally affected thousands of people.

Tomorrow…

We’ll look at what happened–and how my attempt to correct the situation made things worse.

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19 comments

1 Nick { 06.02.09 at 3:48 am }

I’m commenting on this post from the not-so-distant past!

2 Christopher Cummings { 06.02.09 at 9:55 am }

Wait until you see the next part… things go from bad to worse.

3 Jim_Holland { 06.02.09 at 1:35 pm }

“The biggest mistake I ever made as a Product Manager – pt.1″ by @chriscummings01 http://bit.ly/Sk7Od #prodmgmt #marketing

This comment was originally posted on Twitter

4 Jim_Holland { 06.02.09 at 1:35 pm }

“The biggest mistake I ever made as a Product Manager – pt.1″ by @chriscummings01 http://bit.ly/Sk7Od #prodmgmt #marketing

This comment was originally posted on Twitter

5 Jim_Holland { 06.02.09 at 1:36 pm }

“The biggest mistake I ever made as a Product Manager – pt.1″ by @chriscummings01 http://bit.ly/Sk7Od #prodmgmt #marketing

This comment was originally posted on Twitter

6 Jim_Holland { 06.02.09 at 1:36 pm }

“The biggest mistake I ever made as a Product Manager – pt.1″ by @chriscummings01 http://bit.ly/Sk7Od #prodmgmt #marketing

This comment was originally posted on Twitter

7 chriscummings01 { 06.02.09 at 1:37 pm }

The Biggest Professional Mistake I Ever Made As A Product Manager, Part 1 http://bit.ly/H49vT #pmFail #lessonsLearned

This comment was originally posted on Twitter

8 Dave { 06.02.09 at 1:40 pm }

Agh! A cliffhanger! I can only guess at the folly that ensues…

9 Joshua Ledwell { 06.02.09 at 1:40 pm }

It takes courage to blog about one’s mistakes! I’m looking forward to the next episode.

10 Sridhar Oruganti { 06.02.09 at 1:47 pm }

Until now, I thought Product Managers could write a scifi story but not a suspense/thriller ;)
I am TunedIn.

11 Lena { 06.02.09 at 1:59 pm }

Eagerly awaiting the follow-up!

12 techdom { 06.02.09 at 2:05 pm }

Disagree @MikeBoudreaux cliffhanger-http://bit.ly/H49vT bad tactic, won’t work forget 24hrs – forgotten in a nanosecond

This comment was originally posted on Twitter

13 techdom { 06.02.09 at 2:05 pm }

Disagree @MikeBoudreaux cliffhanger-http://bit.ly/H49vT bad tactic, won’t work forget 24hrs – forgotten in a nanosecond

This comment was originally posted on Twitter

14 Brigi { 06.02.09 at 6:26 pm }

The Biggest Professional Mistake I Ever Made As A Product Manager, Part 1 – Cummings is an insightful PM! http://tinyurl.com/kr89tf

This comment was originally posted on Twitter

15 Brigi { 06.02.09 at 6:26 pm }

The Biggest Professional Mistake I Ever Made As A Product Manager, Part 1 – Cummings is an insightful PM! http://tinyurl.com/kr89tf

This comment was originally posted on Twitter

16 Christopher Cummings { 06.02.09 at 6:31 pm }

Hope you like the conclusion, coming tomorrow! (Note to self: throw in a hostage situation to keep the suspense level high.)

17 Tom Grant { 06.03.09 at 12:00 am }

As hair-raising as this cautionary tale might turn out to be, I bet some of us reading it will have equally scary stories to tell. But we’ll have to wait for those until the next exciting episode!

18 DB { 06.28.09 at 11:33 am }

Nicely written. But… it’s June 28 and still no Transformers in the blog?

19 Trackbacks { 07.29.10 at 10:13 pm }

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