Haiku: Ship Or Ship It Not


Ship or ship it not
Winter comes if held too long
Too soon? We all burn

The experienced Product Manager understands the importance of getting products or features into the hands of real users as quickly as possible. But discretion and wisdom are necessary…

Hold onto it too long, and you’re learning nothing.

Release it too soon, and you risk becoming the Newton — a revolutionary technology that didn’t work especially well and never recovered from its poor first impression.

How do you navigate the tension between releasing early and often, and releasing features that aren’t ready for primetime?

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