Product Manager Perspective – How Personalized Interactive Videos Enhance Customer Experiences

From online shopping to ordering a rideshare, today’s consumers have become accustomed to receiving personalized, seamless experiences – and they expect similar experiences when dealing with their insurance company. One new tactic insurers are adopting is the development of personalized, interactive videos and deploying them across a number of use cases, such as during a claim to help guide and educate customers at a time when they are most in need. In this episode of the Conversations on the Creek podcast series, Rob Savitsky and Peter Herz of Duck Creek chat with Chris Cummings of Precisely on the evolution of video as a format and how personalized, interactive video can improve customer experience, retention and renewals.