Like any tool or Magic Mushroom, personas can be used for good or evil.
Read MoreArticles by: Christopher Cummings
The User Is Always Right: Making Personas Work For Your Site
Death To Personas! Long Live Personas!
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Beyonce’s Unique Selling Proposition
Beyonce’s willingness to bond, sister to sister, is part of her Unique Selling Proposition.
Read MoreSometimes, Hate Helps
Let’s talk about the importance of hate, which might be an important competitive advantage.
Read MoreToday’s Product Management Haiku: Requirements
Recognize problems Worth solving and define when Those problems are solved
Read MoreIs Product Management Becoming Commoditized?
Are PM’s something special, like we tend to believe, or simple commodities like brine shrimp?
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