Christopher Cummings – Page 29 – Christopher Cummings

Articles by Christopher Cummings

Death To Personas! Long Live Personas!

Beyonce’s willingness to bond, sister to sister, is part of her Unique Selling Proposition.

Let’s talk about the importance of hate, which might be an important competitive advantage.

Recognize problems Worth solving and define when Those problems are solved

Are PM’s something special, like we tend to believe, or simple commodities like brine shrimp?

There’s more at stake than just managing the product. There’s morale, teamwork, and standards to consider.