The User Is Always Right: Making Personas Work For Your Site

Today, we’re looking at “The User Is Always Right: Making Personas Work For Your Site”. This presentation focuses on websites, but provides a good general overview on the subject and usage of personas.

Next time, we’ll dive deeper into personas, including the perilous pitfalls of personas.

For more on personas, be sure to check out Death To Personas! Long Live Personas! which explains, refutes, and embraces some of the criticisms of personas (such as those discussed at On Product Management); Managing Your Power Users with Personas; and The Power of the Persona from Pragmatic Marketing.

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Christopher Cummings

Blogs about product management. Loves Jesus, his family, comic books, video games, and giant robots. Occasionally crawls through mud and leaps over fire.
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