On what people think they need.
Can you deliver?
Of course, Malatesta would be rolling in his grave to hear his words used in a product management context.
But it’s true — successful products are a) great, b) provide something meaningful to the target audience, and c) deliver on the promise made or implied. (All easier said than done.)
For more on this topic, check out this recent BNET article by Ian Sanders.
How About You?
Have you ever tried to sell people something they didn’t know they needed? What was that experience like?