Product Managers live in the nexus of business, technology, and design — and the resulting tension can harm the PM, the products, and the business if left unchecked. This presentation focuses on how the strategies product people use to understand markets, customers, and users can also be utilized to successfully navigate life inside the workplace.
I attended Game Developers Conference 2010 in San Francisco last week. Here’s my personal highlight reel, with 5 key trends that have applications and implications beyond the games industry…
Today, we’re looking at “The User Is Always Right: Making Personas Work For Your Site”. This presentation focuses on websites, but provides a good general overview on the subject and usage of personas.
Next time, we’ll dive deeper into personas, including the perilous pitfalls of personas.
What does a product manager actually do? The role of “product manager” is often loosely defined and not well understood . . . but a good PM can mean the difference between a product shipping on time or not, and meeting customer needs or not.
I’ve developed this presentation to help explain the role of the product manager to new and prospective PMs as well as those who will interact with PMs. Your feedback is most welcome!