I like Twitter a lot. But the sustained, unwelcome deluge of Social Media Experts is pushing me dangerously close to a full-on berserker charge. And that’s no good for anyone.
Unfortunately, I’m pretty sure those guys are immune to adamantium, so I thought we’d do something constructive instead.
Increasingly, it seems like many companies are blindly chasing social media rather than integrating it appropriately into their long-term planning. They’re seduced by the hype, which is unfortunate since not everything online is what it seems.
For product managers, social media presents a different temptation.